Meet the Roster: Chloe Lukas
Vibrant, whimsical, compelling, and quietly obsessed with turning the ordinary into something you can’t stop looking at. Chloe Lukas is Toronto-based, but her eye is always in motion. She shoots across product, lifestyle, food, and fashion, and her work has a signature quality that’s hard to fake: colour that feels intentional, moments that feel present, […]
United Assembly, Reintroduced
If you’re familiar with United Assembly, you already know the vibe: calm sets, clear communication, and great work delivered properly. If you’re new here, welcome. This is our rebrand; a sharpened version of what’s been true from day one.
Licensing 101: A Beginner’s Guide to Using Photos Legally (Without Getting Burned)
Licensing is simply permission: what you can use, where you can use it, and for how long.
What United Assembly Does (And How We Work)
A curated roster. A production-minded approach. Work that stays human.
Imperfect by Design: Why “Human” Visuals Are Winning Again
In a polished-content flood, the work that cuts through looks made, not manufactured.
The 10-Minute Pre-Production Checklist That Saves a Shoot
The work doesn’t fall apart on set, it falls apart in the prep. Here’s how to keep it clean.